Meaning Of Muslim Friendly In Japan
One priority among Muslims is halal food, where animals are prepared according to established rules, and no pork, lard or alcohol is involved in the cooking.
Muslim consumers today are likely to be younger, savvy, and interested in convenience, choice and quality, but look for products and services that fit in with their beliefs. As Muslim travelers become more affluent, they are prepared to pay for premium food, while travel has given them a taste for international cuisine, too.
In Japan up to 2011, generally there were no Islamic standards to certify any restaurant. To certify a restaurant which provide non halal food but willing to provide a food which can be halal for Muslims was almost impossible.
Nippon Asia Halal Association "NAHA", first time ever came up with the idea that if food can be prepared in Halal dedicated environment then it will help Muslims as well as Non-Muslims to provide a food which Muslims can trust to eat.
Based on that idea Nippon Asia Halal Association set the following criteria for the Muslim Friendly Standards:
Nippon Asia Halal Association "Purpose to provide all above standards is to make Muslims’ life in Japan, kind of Non-Muslim and Pork and Alcohol Loving country, a bit easier. We do our full efforts (IJTIHAD) to check all tiny details. May ALLAH forgive us for our unintentional mistakes. We ask any advice to improve our services to Muslims".