One priority among Muslims is halal food, where animals are prepared according to established rules, and no pork, lard or alcohol is involved in the cooking.
Muslim consumers today are likely to be younger, savvy, and interested in convenience, choice and quality, but look for products and services that fit in with their beliefs. As Muslim travelers become more affluent, they are prepared to pay for premium food, while travel has given them a taste for international cuisine, too.
In Japan up to 2011, generally there were no Islamic standards to certify any restaurant. To certify a restaurant which provide non halal food but willing to provide a food which can be halal for Muslims was almost impossible.
Nippon Asia Halal Association "NAHA", first time ever came up with the idea that if food can be prepared in Halal dedicated environment then it will help Muslims as well as Non-Muslims to provide a food which Muslims can trust to eat.
Based on that idea Nippon Asia Halal Association set the following criteria for the Muslim Friendly Standards:
Nippon Asia Halal Association "Purpose to provide all above standards is to make Muslims’ life in Japan, kind of Non-Muslim and Pork and Alcohol Loving country, a bit easier. We do our full efforts (IJTIHAD) to check all tiny details. May ALLAH forgive us for our unintentional mistakes. We ask any advice to improve our services to Muslims".
Growing World’s Muslim Population
Bigger than China, the world’s Muslim population is some 1.6 billion people and one of the fastest growing. Moreover, according to International Monetary Fund the Muslim population will grow at about twice the rate of the non-Muslim population over the next two decades.
As the global Muslim population grows, so does the potential for Muslim-friendly hospitality services to become big business, as travel-savvy Muslims tend to choose their destinations based on the availability of Islamic-compliant food and facilities.
Muslim consumers in general look for products and services that are in tune with their faith, so Muslim Friendly hotels and restaurants serving halal food benefit from the growth of this population.
As halal is also associated with strict standards in food care, many non-Muslims look to it as a stamp of quality; Muslim Friendly Standards and certainly Halal certification give restaurants, hotels and manufactures a competitive edge, so they can sell to a larger pool of consumers.
As Muslim travelers are forecast to make up fully one quarter of global travel expenditure, doubtless more will follow.