Scope Of Halal Business In Japan
Halal businesses are in high demand since Japan has a fledgling Muslim population. Recent estimates indicate that there are around 230,000 Muslims in Japan. The number may not seem large; however, it is a significant increase from just a few years back. Islam is rapidly gaining popularity among the Japanese.
Conversion to Islam due to marriage is a major factor. The country had just 15 mosques in 1999, a number that has now grown to more than 110. This indicates a demand for Halal products, be it food, cosmetics, or any other everyday product.
How To Start Your Halal Business In Japan
Starting a business is a very challenging task. It takes careful planning, ingenious marketing, and flawless execution to launch a business. Making it successful takes even more effort as you need constant hard work. But just to give you an idea, here is how you should go about starting your own halal business in Japan:
Plan Your Business
A business plan is the basic starting point for any kind of business. It all begins with market research and collecting data to determine the size and scope of the market. Figure out what kind of product or service is in demand or how much is there for the halal business you wish to start.
A marketing plan is not just about figuring out the target market. It also relates to setting up the business, developing a financial plan, and determining daily operations. Once the idea and plan are clear you can move ahead in an organized manner.
Getting The Appropriate Permits
Japan has regulatory policies and laws in place just like any other country. The laws are to protect consumers and business owners and ensure that all parties transacting with one another abide by the rules. Figure out the permits you require and the regulations to be met.
Different businesses have different requirements. Businesses offering food and drinks need to follow specific guidelines. Similarly, governmental agencies need to approve perfume and cosmetic manufacturers' facilities.
In addition to this, halal businesses need to acquire halal certification that can be acquired from one of the certifying organizations in Japan. Once halal certification is achieved, you can only use the 'halal' to advertise your product or service.
Be Smart About The Location
While Japan has a growing Muslim population, most are concentrated in big cities. Halal businesses do well in large cities like Tokyo, Kyoto, and Osaka. Large cities are also the hub of multiculturalism and are more welcoming of innovative ideas. Halal products will do much better in such cities, especially areas with a sizeable Muslim presence for added convenience.
You can have the best product or service, but that will matter very little if customers are unaware of it. Reaching out to customers and getting your message across will play a vital role. Highlighting your product's unique selling point (USP), the fact that it is halal is a key part of marketing. Not only will marketing convince customers to buy your product or service it will highlight why they should buy it.
Aside from convincing customers marketing must also be considerate of others. The marketing message must be sensitive to other cultures and beliefs. Your marketing message must never be exclusionary.
Keep Working Hard
Any new business struggles to get off the ground initially. There are many hurdles to overcome. It is never easy to launch a new product or service. It takes considerable time and effort to break even so do not get discouraged by losses. It is part of running a business. Over time, as the word spreads and business operations are refined and improved, profitability can be achieved over time.
It may take some time but constant hard work is at the heart of a successful business. The bottom line is not to give up. It eventually pays off when you truly believe in a product and are willing to put in the work. As a Muslim trust Allah and know that He rewards fair business dealings.
Get Blessings From Allah
This is the very first step, but it is mentioned here to highlight the significance of Allah's blessings. Starting any work, business or venture must be done so by involving Allah's pleasure. Even considering your halal business idea, it is best to say the Dua Istikhara. The prayer clears the mind and helps to strengthen resolve. Many other supplications and prayers from the life of the Holy Prophet Muhammad (SAWW) can be recited regularly to gain success.
It is not just important to strive for success in this world but the Hereafter as well. The success of the Hereafter far outweighs any worldly rewards or benefits we may gain. Even if your business may not do well, Allah Almighty will eventually reward your intentions and hard work. This mindset automatically puts us on a path to success without any fear. It is a truly freeing experience.
Halal products are in high demand since there is no alternative for these from an Islamic perspective. The great thing is that non-Muslims can also enjoy any kind of halal product or service. No law or rule exists that specifies that halal businesses cannot conduct transactions with non-Muslims.
This allows you to cater to a much larger market and the potential to grow your business is manifold, especially in a country like Japan where the Muslim population, while on the rise, remains quite low. Starting a halal business venture is a smart move. It is not just a good financial investment; offering the halal option to others is a noble undertaking.
Rafia Tahir is a Quran scholar and an Islamic blogger, dedicated to sharing the message of Islam. Her engaging personality and deep knowledge make her a cherished voice in the Islamic community and beyond. She occasionally writes articles for Muslim And Quran.